Ideas presented during the 2006 Volvo Retailers Conference reinforced the principles behind every Volvo: safety, quality and environmental care. With that foundation, the conference satisfied VCNA’s five priorities: sales, profitability, customer satisfaction, brand awareness and employee happiness.
The most important topic, of course, was how VCNA and its retailers will continue to work together to make these goals reality. |
PCGCampbell managed nearly all parts of the 3-day Volvo Retailer Conference. Responsibilities included building a registration website, organizing ground transportation and logistics, hosting a welcome reception, writing scripts for key executives, organizing a Volvo C70 ride-and-drive and providing assistance to executives.
PCGCampbell’s in-house creative department also produced all the invitations, flyers and banners used during the event.
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After the conference, the participants received surveys. Overall organization of the event received a score of 4.75 (5 is excellent).
Retailer opinion of the conference compared with others they have attended received a score of 4.33. Retailers also rated their ability to demonstrate the Volvo C70 to customers 22 percent improved after attending the conference.
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