Automotiveness™– a specialized service of PCGCampbell – comprises a range of consulting and analytical tools designed to help automotive planners, designers, and communicators create and market vehicles more effectively.  

PCGCampbell’s in-house team of automotive experts – with decades of experience drawn from the product planning, marketing, journalistic, motorsports, and automotive aftermarket worlds – “custom builds” each Automotiveness™ consulting program to the specific needs of the client.

At its core, Automotiveness™ consulting and educational services are all about understanding and deploying the intangible elements that distinguish world-class products from the herd, in terms of:

• Design cohesion and integrity
• Static and Dynamic qualities
• Brand consistency and exclusivity
• Automotive character and clarity

We develop and manage Automotiveness™ events for our clients at various stages of vehicles’ life cycles – from early in the concept phase through mid-cycle freshenings.

One of our most popular seminars is the Automotiveness™ Pre-Launch Conference.  This forum – which attracts participants from functions such as Dealer Training, Media Relations, Marketing Communications, and Advertising – serves as a catalyst for developing the marketing platforms and creative briefs required to introduce a new product in effective ways.  These conferences typically feature analysis and insight from the design and engineering communities, as well as interactive breakout sessions that aid participants in synthesizing a vehicle’s competitive advantages into credible key messages and compelling campaigns