PCGCAMPBELL WINS AUTOMOTIVE PUBLIC RELATIONS COUNCIL AWARD

DEARBORN, Mich, November 5, 2008 – PCGCampbell’s work on the Deuce @ 75: Bringing It Home event earned yet another industry award, the Automotive Public Relations Council (APRC) Silver Award in the Special Events/Observances category. 

The Deuce @ 75: Bringing It Home event marked the 75th anniversary of Ford’s 1932 Deuce Coupe and the Flathead V8 Engine, two automotive icons.  The event took place in Dearborn, Michigan on August 9-12, 2007. 

The Deuce @ 75: Bringing It Home committee, with financial backing from Ford Motor Company, AutoWeek magazine, The Early V8 club and the Michigan Hot Rod Association, retained PCGCampbell to organize and execute a four-day event for Deuce and Flathead Ford V8 engine enthusiasts. 

The Deuce Coupe and the Ford Flathead V8 spawned the customized car craze (now a $3.6 billion annual industry) and hot-rod culture in California in the 1940s, twin phenomenon that entered the pop-culture mainstream in the 1960s with the first rock concept album, the Beach Boys’ “Little Deuce Coupe,” and in the 1970s with its starring role in “American Graffiti.”

The Deuce @ 75: Bringing It Home event attracted over 700 attendees and 400 vehicles, and attendees came from throughout the U.S. and Canada.

PCGCampbell’s public relations outreach successfully garnered a total of 34 media placements over the weekend, including 10 newspaper articles, five magazine articles, 15 radio spots, six TV spots and three web-site articles. 

In addition, more than $17,000 of event proceeds was donated to the Juvenile Diabetes Research Foundation (JDRF).

About PCGCampbell

PCGCampbell, founded in 1982 as Campbell & Co., has offices in Dearborn, Mich., and Torrance, Calif.    Among its primary clients are the Ford Motor Company, Meridian Automotive Systems, Tesla Motors, Enova Systems, EcoMotors International, Aptera and Yokohama Tire Corporation.

The company provides integrated marketing services including public/media relations, training, advertising, direct and experiential marketing, research and brand development. 

For the seventh consecutive year, PCGCampbell has been named one of “Metropolitan Detroit’s 101 Best and Brightest Companies to Work For,” and the for last two years has been named to Crain’s “Cool Places to Work” in southeast Michigan.     

To learn more about PCGCampbell please visit www.pcgcampbell.com.