FORD DRIVING SKILLS FOR LIFE WEBSITE FEATURED AS ADOBE SITE OF THE DAY

DEARBORN, Mich, October 31, 2008 –  PCGCampbell and Ford were awarded Adobe’s Site of the Day on October  27 for Ford’s Driving Skills for Life Acadamy (DSFL), an online driving safety program.
 
The recent launch of The Ford Driving Skills for Life Academy uses advanced technologies to teach teenage drivers critical driving tips using rich media tools to provide a superior interactive experience for the user.  In addition to the Academy, Ford’s Driving Skills for Life website provides safe driving tools and tips for teenagers, their parents and educators. 

Each day, Adobe honors websites as featured “Adobe Site of the Day” based on their use of strong visual designs, superior functionalities, and innovative uses of Adobe products.  The Ford Driving Skills for Life Academy uses Adobe Media Player, Creative Suite, Dreamweaver, Flash, Flash Player, Illustrator, Photoshop, Soundbooth, After Effects, Audition, Acrobat, Reader, and Adobe Premiere.

About Ford Driving Skills for Life

Ford Driving Skills for Life (DSFL) is the nation’s most comprehensive teen driver safety program and has reached more than 7 million teens, parents and educators since its inception in 2003.  Its interactive Web site, www.drivingskillsforlife.com, drew nearly 300,000 visitors in 2007.  Teens can go online for training and become eligible for prizes, parents can gain valuable tips in guiding their teens, and educators can download materials – available in English and Spanish – for lesson plans.

In addition, Ford Driving Skills for Life conducts hands-on driving events across the country, sponsors in-school and community programs, provides educator packets and more. These programs are provided at no cost.  Ford Driving Skills for Life is the only teen driving program co-developed and endorsed by the Governors Highway Safety Association (GHSA).

About PCGCampbell

PCGCampbell, founded in 1982 as Campbell & Co., has offices in Dearborn, Mich., and Torrance, Calif.    Among its primary clients are the Ford Motor Company, Meridian Automotive Systems, Tesla Motors, Enova Systems, EcoMotors International, Aptera and Yokohama Tire Corporation.

The company provides integrated marketing services including public/media relations, training, advertising, direct and experiential marketing, research and brand development. 

To learn more about PCGCampbell please visit www.pcgcampbell.com.