NEW BANKRUPTCY EMERGENCE COMMUNICATIONS PROGRAM OFFERS AGENCY’S EXPERIENCE AND EXPERTISE TO COMPANIES COMING ‘BACK FROM THE BRINK’

FOR IMMEDIATE RELEASE
Contacts: PCGCampbell – Cheryl Kohs (313) 203-7154 (ckohs@pcgcampbell.com)

Dearborn, MI (June 19, 2007) – PCGCampbell is parlaying its award-winning bankruptcy-emergence communications expertise into a new core service to help companies rising from Chapter 11 meet and maximize the opportunities of reenergizing employees, promoting their clean-slate revitalization to customers and suppliers, and spreading the good news to trade, consumer and business media.  

The service called “EMERGE” (Engage Media, Employees and Resources in Growing Your Enterprise), was borne out of PCGCampbell’s successes in developing and executing emergence communications recently for auto suppliers Cadence Innovation and Meridian Automotive Systems, the latter earning the agency top honors in both the 2007 Automotive Public Relations Council Awards and the International Association of Business Communicators Renaissance Awards.

“It’s a sign of the global economic times that bankruptcies have become a familiar aspect of the American business landscape,” says PCGCampbell CEO David Scheinberg, citing that 40 percent of all U.S. firms are under some level of stress, according to a study by the University of Detroit-Mercy. “The good news is that we’re seeing more and more companies -- particularly in the airline and automotive supplier sectors -- successfully charting courses out of Chapter 11.  But to fully capitalize on that success, they need to leverage their ‘bounce-back’ with the media and all of their stakeholders. Regardless of the industry, the core communications principles are the same.”

PCGCampbell offers these companies an all-encompassing communications program – from the strategic -- helping develop consistent messaging, spokesperson media training, and announcement timing, to execution via e-mail blasts, website redevelopment and conducting stakeholder events as well as media pitching.
      
For more information on the “EMERGE” service, visit www.pcgcampbell.com/contact.