PCGCampbell Offers New Brand, Same Great Service

DEARBORN, Mich., May 17, 2006 – Call it a brand new name, but a company that still provides the same great service.

That’s the take on PCGCampbell Marketing and Communications, the nation’s ninth largest independent PR and communications agency, according to PRWeek’s annual Agency Business Report for 2006.

The new PCGCampbell name – officially announced today – comes from the merging of the names of the company’s two primary offices: Pacific Communications Group (PCG) in Los Angeles and Campbell & Co. in Detroit.

In reality, the two offices have been part of the same family for 11 years, but the new name – along with a new logo and new website launching today (pcgcampbell.com) – formalizes the partnership.

“It’s important to emphasize that our clients are going to get the same great service we’ve always provided,” said David Scheinberg, a Managing Partner of PCGCampbell. “The name is just a new expression of how our two main offices will be working closer together to provide a range of outstanding services to our clients.”

Campbell & Co. started as an independent agency in 1982, and it has had a Michigan presence since that time. The PCG California office was established in 1995. Later this month, PCGCampbell will officially launch a third office in Toronto, Ontario.

What started as basically a two-person shop has grown to almost 150 employees with core competencies in such areas as public/media relations, event marketing, interactive media, creative services, process leadership, training and market research.

Some of PCGCampbell’s key clients include Ford Motor Company, Yokohama Tire Corp., CO-OP Network Financial Services, Bosch North America and Cadence.

“Our mission is ‘Connecting Clients with Customers,’ and we take great pride in striving to do that every day,” said Scheinberg.

“We wanted to have a mission that was clear and specific to us and that our employees could relate to and rally around in a very meaningful way. It’s the yardstick we measure ourselves by whenever we propose something to our clients.”